Partners that don't use WordPress as a CMS must insert a specific code in the HTML of every article they want activated as a Google AMP page.

Google also recommends that a publisher's AMP pages be served under their specific domain which means they must create a CNAME in their DNS provider.

To create a CNAME and activate Marfeel-produced AMP pages, perform the following steps:

  1. Create and register a CNAME in your DNS provider. The naming convention should resemble the following: CNAME to

    The CNAME publishers register depends on the Marfeel domain they are on.

    For partners on the bc.marfeel domain, the CNAME should be:

    For partners on the b.marfeel domain, the CNAME should be:

  2. Aggregate Google AMP events to Webmaster Tools. This step ensures that partners can track their Google AMP events by linking their Google AMP domain to their current Search Console account. It involves creating and grouping the property into a property set in Webmaster Tools. For a complete overview and the steps necessary, see the Group your properties into sets article in Google's Search Console Help.

  3. Insert a code resembling the following example with a link element pointing to the AMP pages, for every article you want activated as a Google AMP page.

    <link rel="amphtml" href="">

    Click here to find out how to verify that AMP has been correctly integrated.