Google Algorithm Update
What happened?
- Google classified this update as a “broad core algorithm update”
- This happens several times a year
- The first iteration of the Algorithm Update was on July 22nd
- The big changes were on August 1-2nd.
This graphic indicates how Google's algorithm update fluctuated ranking - https://moz.com/blog/googles-august-1st-core-update-week-1.
Update by industry
The update has especially affected YMYL sites (Medical, Health, Fitness, Finance).
What did Google say?
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX
— Google SearchLiaison (@searchliaison) August 1, 2018
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year....
— Google SearchLiaison (@searchliaison) March 12, 2018
Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That's like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV
— Danny Sullivan (@dannysullivan) August 1, 2018
Reminder: now more than ever is a good time to refresh on these 23 questions from Amit Singhal - originally from 2011 but I think VERY relevant to the last Google update https://t.co/ZxhsnT98EG pic.twitter.com/3MsOfyxfua
— Dan Shure (@dan_shure) August 9, 2018