Marfeel leverages lazy loading to provide its instantaneous rendering of mobile pages and smooth UX that emboldens a continuous reading experience as if you were flipping through a magazine.

The Marfeel solution lazy loads most of the page assets; images are lazy loaded as the user scrolls, in addition to the Twitter and Facebook embeds, video players, iframes, and any external media or widget. 

This ensures there's no render-blocking media or widget that prevents the user from viewing content while these elements load. 

Marfeel does this even with advertisements, which can really slow page rendering. By lazy loading ad impressions, the Marfeel solution is able to maximize the performance through boosts in click-through rate (CTR) and make scrolling much smoother.