- If you have articles that are reviews (about products, services, business, etc.) you can include rating structured data so your users can rate it. You can improve the CTR (click-through rate) in the SERPS and indirectly the position. For more information, see Google's Review Snippet Examples.
- Include any other elements that can provide an increase in reputation.
Examples
The examples below show where ratings can be found:
Rating in the Web Page
![](https://lh6.googleusercontent.com/jLvoRzKxVZENyIGj5YB5fBgcnqnz5vjsjBQM3yTt0wSgLV5vu_SVed2IU-cjbxZ0cKBWz8RCu7X0cVL1pJyDkUwNTwz4IeQFgsNgpHTk8rf37IM_dAfm5Mj-Jc71WRbmH4HI_zl6Scs)
How looks it in the SERPS
![](https://lh5.googleusercontent.com/CQAcxy7_hF6zo4c1hD5MExoQFUP3XBai49WGCLX4oT7rMkt-b7tAjrLObkdD4hnztnh-ql4PPb5sK7GrSOYFGgqk9-ZTie_CsOSG81K2uzFb0BzT1dZWGXshJQ_ED6b-hxqoO_pi_Zk)