- If you have articles that are reviews (about products, services, business, etc.) you can include rating structured data so your users can rate it. You can improve the CTR (click-through rate) in the SERPS and indirectly the position. For more information, see Google's Review Snippet Examples.
- Include any other elements that can provide an increase in reputation.
The examples below show where ratings can be found:
Rating in the Web Page
How looks it in the SERPS