The growing dominance of mobile as the preferred device to surf the web and consume media has created a set of expectations.
Readers on mobile now demand instantaneous load times with the threshold set at under one second. Delivering optimal speeds is no longer a luxury; it's a necessity.
The reality is, if a publisher's mobile site doesn't meet a user's evolving expectations for rendering times, the reader will simply abandon the session and the only thing that will be left behind is a sizeable bounce rate and lost revenue.
By the numbers
Some of the statistics provided in the article that offer overwhelmingly compelling evidence on the importance of mobile speed and its impact on publishers include:
- 53% of mobile visits are abandoned for pages that take longer than 3 seconds to load
- sites that take 5 seconds to load when compared to sites that loaded in 19 seconds demonstrated:
- a 25% increase in ad viewability
- a 70% boost in average session time
- a 35% decrease in bounce rates
- double the mobile ad revenue.
Marfeel understands that in addition to compelling and relevant content, optimal mobile speed is a key part of the equation that leads to the increased engagement and the maximization of ad revenue that Marfeel targets for every customer.
In just one example, Marfeel improved a publisher's page speed from 5-7 seconds to loading in under 1 second. Combined with Marfeel's revolutionary UX, this lead to an 89% increase in traffic, 383% boost in pageviews, and a 140% surge in time spent on site.
To see more concrete examples of how the Marfeel solution's instantaneous load speed and ingenuity have paid substantial engagement and monetary dividends for customers, just take a look at some of the case studies and testimonials at Marfeel.com.