When Marfeel has the necessary placement Id's - which vary, depending on the business model the customer is on - Marfeel inserts them into the advertising object in the definition.
One ad per page business model
To set up ads for Facebook Instant Articles for customers with the One Ad per Page business model, Marfeel requires the following two placement Id's:
- One created in Marfeel's FAN inside Marfeel's own Facebook application. This is the placementId to be used for Marfeel's ad in the second position of the page.
- A custom one created in the customer's new app. This is the customPlacementId used for all the other ad positions the customer maintains. The new app is shared with the customer and Marfeel requires the customer's Facebook ID or username for admin access to create this Id.
To set up ads for Facebook Instant Articles for customers with the Enterprise model, Marfeel only requires the placementId created in the Marfeel FAN in Marfeel's Facebook application because all ads are managed by Marfeel.