Facebook Instant Articles Advertising Configuration

Advertising for Facebook Instant Articles requires different configurations depending on whether a customer is on the One Ad per Page or Enterprise business model. 

When Marfeel has the necessary placement Id's - which vary, depending on the business model the customer is on - Marfeel inserts them into the advertising object in the definition.

One ad per page business model 

To set up ads for Facebook Instant Articles for customers with the One Ad per Page business model, Marfeel requires the following two placement Id's:

  • One created in Marfeel's FAN inside Marfeel's own Facebook application. This is the placementId to be used for Marfeel's ad in the second position of the page.
  • A custom one created in the customer's new app. This is the customPlacementId used for all the other ad positions the customer maintains. The new app is shared with the customer and Marfeel requires the customer's Facebook ID or username for admin access to create this Id. 
"advertisement": {
      "adservers": {
        "facebook": {
            "placementId": "A VERY LONG ID",
            "customPlacementId": "ANOTHER VERY LONG ID"
        }
      },
    }

Enterprise model

To set up ads for Facebook Instant Articles for customers with the Enterprise model, Marfeel only requires the placementId created in the Marfeel FAN in Marfeel's Facebook application because all ads are managed by Marfeel. 

"advertisement": {
      "adservers": {
        "facebook": {
            "placementId": "A VERY LONG ID"
        }
      },
    }