Google AMP (Accelerated Mobile Pages) is a technology initiative that provides a fast delivery format. A publisher's AMP pages are embedded inside google.com on both their search results and carousels.
Marfeel is an official AMP technology partner and can implement AMP pages as part of their offer - any customer that uses the Marfeel solution gets AMP pages 'off-the-shelf'.
One of the main differences between the two is that AMP is mostly used when a reader is browsing google.com, whereas Marfeel is used on the publisher's site. Another key difference is monetization; one of our core principles is to maximize revenue and optimize the yield per visit.
Moreover, Marfeel provides a comprehensive solution where lightning-quick page speed is only one component of the product. A mobile site powered by Marfeel enhances the entire user experience through its revolutionary UX design such as the swipe feature, dynamic sharing bars, galleries, a continuous reading experience, and other built-in elements that optimize user engagement and maximize ad revenue.
How do I activate AMP?
1. In your WordPress Dashboard, click MarfeelPress in the side panel and then Settings.
2. Ensure that the box to the left of Activate AMP has been ticked.