Understanding a site's performance over time is imperative to gaining the insight that will help increase traffic and improve revenue generation.
Adding mobile site tracking to Google Analytics (GA) enables a publisher to track their mobile site's performance alongside any other analytics they may be measuring. More importantly for a Marfeel customer, adding mobile site tracking to GA allows them to measure and see the impact of the Marfeel solution on engagement and other performance KPIs.
There are two separate set of procedures to follow to add mobile site tracking to Google Analytics depending on the version a publisher is using.
To see the steps that correspond to your version, click one of the links below: