The Marfeel solution offers a multi-tiered approach to encourage navigation and facilitate content discovery. One of the features used in this approach is the lateral menu, or as it's also known, the hamburger menu.
The lateral menu provides direct access to all the sections of a customer's Marfeel mobile site. Coupled with the other strategies to maximize recirculation, it serves as an added method for users to discover the wealth of content a publisher produces and has contributed to the 150% increases in time spent per session or 300% growth in pageviews some Marfeel customers have witnessed.
It's accessed by tapping the hamburger menu in the upper-left corner. To exit the menu, the user simply needs to tap outside of it.
For more information regarding specific elements and features of the lateral menu, click one of the links below: