Easy and painless PWA that maximises the RPU (Revenue Per User) by boosting user engagement. The longer the user stays the more money a publisher makes.
When a user lands to an article the Shell adds infinite scroll and automatically loads and renders the home page at the end of an article
- Server side measuring AMP components above the fold
- First AMP Doc (Necessary for progressive enhancement)
- Shell UI
- Ability to serve AMP docs without styles or UI elements
When user accesses a.com the document below is returned including content document and shell