Image galleries present publishers with the ideal opportunity to elevate engagement and increase the generation of impressions. When presented with images, users will statistically navigate deeper into the content, exploring the array of images available to them.
To take advantage of this from a revenue standpoint, and to provide readers with what they want and drive content discovery, the Marfeel solution provides the photo article feature.
A photo article is when Marfeel detects that an article is predominantly images with very limited text. In these cases, when the user taps on such an article, they open it directly in the image gallery that encourages added engagement and ad revenue accrued through the continuous image navigation when swiping feature.
Impactful elements like photo articles are part of what contributes to the 383% increase in pageviews some customers have enjoyed after activation.