Providing users with different ways to explore the arsenal of daily produced content that a publisher produces is key to audience expansion and maximizing session time.
Traditionally the content produced by publishers is dominated by text. Having a balance of content that can also be consumed visually really aids the acquisition of a wider audience and increasing the time they spend in the mobile site.
Photos of the day is an aggregated image gallery the Marfeel solution provides for tablet that compiles all the featured images from the articles on the home page of a Marfeelized site.
It provides a content consumption option that's entirely visual and a different way to discover and enjoy the daily content a publisher produces, not to mention the added probability of increased impressions once inside an image gallery.