Besides producing daily relevant content, publishers are charged with the task of trying to maintain readers on their site to maximize engagement.
The Next Articles Preview is just one of the multiple features the Marfeel solution provides that encourages the recirculation of users, helping to dramatically reduce the bounce rate, which in some cases, has decreased by 35% or even a staggering 230% for some Marfeel customers.
The feature itself displays:
- The next articles of the same section
- Two sets of sliding tiles with the articles from the previous and the next sections.
Exposing more options to consume further content contributes to the recirculation of users and keeps them engaged in more of a publisher's content.