The allure of numerous people validating content by reading or 'liking' a piece is impossible to deny. The more content is 'liked', the more it exposure it receives as added users become drawn to its popularity.
The social counter is a metric the Marfeel solution provides that can help a user spot more popular content. It's essentially a quantitative metric and might not be accurate but it can definitely make content more attractive and magnetic.
The social counter aggregator displays the number of times the article has been "liked," aggregated from different sources such as Facebook.
There is also the option to instead display an individual counter by service that exhibits the number of times the article has been read.