Tactic 2: Create the Perfect About Us Page

The "About Us" page is a great way to improve your reputability.

  1. Include an “About Us” page in your website. We can put the link to this page in the footer menu for example.
  2. Explain in the “About Us” page what the goal of your website is and who your webmaster is.
  3. Include a list of all the authors with a short summary about them.

  4. Include either contact information such as contact email and telephone or a contact form in order for users to get in touch with you.
  5. Include a section about your brand/website achievements to leverage your digital reputation:
    1. Awards won, press mentions, etc.
    2. Wikipedia links and external articles
    3. Forum discussions
    4. Rating from independent organizations.