Tactic 3: Implement a Review or Rating System

  1. If you have articles that are reviews (about products, services, business, etc.) you can include rating structured data so your users can rate it. You can improve the CTR (click-through rate) in the SERPS and indirectly the position. For more information, see Google's Review Snippet Examples
  2. Include any other elements that can provide an increase in reputation.

Examples

The examples below show where ratings can be found:

Rating in the Web Page

How looks it in the SERPS