Google PageSpeed has set the threshold of the above the fold (ATF) content load at under 1 second.
Optimal load speed and a smooth UX has always been a key cornerstone of the Marfeel offer, helping some Marfeel customers decrease load time by -42% or increase page speed by 200%. To deliver these principles to publishers that increase readership, traffic, and user engagement, the Marfeel solution employs these 4 practices in its design and technical approach:
From that point, everything starts loading in an asynchronous and non-blocking way.
Publishers that have had a Marfeelized version of their website demoed can see the above-the-fold in action by adding a parameter to the URL of our URLs ?marfeeldt=s and simulate in a smartphone. This is an optimization that can't be added in our demos but once a publisher goes live with their Marfeel mobile site, it's applied.
2 - Optimized Resources
3 - No m. redirection
Marfeel resides in the main domain, removing the need to redirect a user to an m. site.
This is extremely important from a loading time perspective because it normally means improving the load time by roughly 1-second and limits the threat of non-responsive content.
4 - Lazy loading
To minimize loading times and provide a seamless experience, the Marfeel solution lazy loads most of the page assets. For more information, see the Lazy Loading article.