AdDealer Parameters

Once an article has been broken into visual blocks, the AdDealer can use 3 strategies to determine the best places where to insert ads to maximize the CTR:

  • Mandatory
  • Optional
  • Image removal.

Mandatory Mediators

Mandatory mediators must always be fulfilled and are not configurable or subject to customization. 

The following are the 2 mandatory mediators that AdDealer adheres to when inserting ads:

Mediator

Description

NoAdsAfterHeaders AdDealer never places any ads after the inner title of an article.
EnoughWordsForExtraAd

AdDealer maintains a parameter that inserts the last ad 100 words before the article ends. 

If however, an article only has 60 words remaining and there is still an ad space to insert, AdDealer will ignore this parameter and insert the ad. 

Optional Mediators

There are 6 mediators that can be configured that AdDealer must consult with when inserting ads into articles:

Mediator Description
AdAfterTitle

AdDealer inserts an ad right after the title of an article such as a 300x100 after the fold ad.

InitialWords

Determines the number of words AdDealer calculates for ad placement between the top of the article and the first ad.

By default, AdDealer will place the first ad after 16 words if you have top media, and after 50 words if you don't have top media. The goal is to make the first impression as close to the first scroll as possible to increase CTR. 

IncrementalPadding

Determines the number of words AdDealer calculates for ad placement between the top of the article and the first ad.

By default, AdDealer will place the first ad after 16 words if you have top media, and after 50 words if you don't have top media.

EnoughDefaultWords

AdDealer inserts ads according to wordcounting based on visual blocks. It's designed to increase the space and content between ads as the user becomes more engaged in the content. 

AdDealer follows a default formula but can also increase its aggressiveness and can be configured according to customer specifications.

EnoughWordsBetweenLastAdAndNativeAds When a customer has native ads enabled, AdDealer maintains a default visual block needed between the last ad position and the native advertisement.
MinWordsForLastAd

Determines the number of words AdDealer calculates to insert the last ad at the bottom of the content.

Customers can customize this mediator to correspond to the aggressiveness of their advertising strategy.