As an emerging industry standard, distribution platforms will display a publication's AMP version of an article instead of using the standard article from the publisher's mobile site.

Instantaneous load time is a key component of the Marfeel solution and has contributed to Marfeel's position as an industry leader in both page rendering and UX optimization. However, distribution platforms like LinkedIn, Twitter's Moments, and Flipboard prefer to universally use the AMP version as a safeguard against the potentially slow and janky mobile pages some non-Marfeelized publishers may offer, and ensure an optimal UX for the users on their platforms. 

Technically, distribution platforms are able use the AMP version of an article from a publication because every AMP-activated page contains a header tag pointing to its AMP URL like in the following example:

<link rel="amphtml" href="">