Deeplinking is when a user searches for precise information on Google or Facebook and they're directed to a specific article or section of a site via a hyperlink. Deeplinking is crucial to the growth and audience acquisition of all publications.
A sound deeplinking strategy contributes to several powerful elements in the success and impact of a mobile site including:
- Providing the relevant and meaningful information users were targeting in searches
- Amassing new traffic from different sources
- Improving rank and SEO - Search Engine Optimization
The Marfeel solution provides the following various deeplinking features to deliver the benefits that a varied strategy delivers: