To provide an elegant and fluid UX that drives engagement, Marfeel continuously analyzes user behavior by tracking and analyzing billions of events through analytics. This analysis empowers Marfeel to objectively identify what works and what doesn't from a UX standpoint. It also provides the empirical evidence that guides every decision to enhance the UX behaviors and features that boost engagement to not only increase revenue, but also strengthen a brand.  

While the events that Marfeel monitors are countless, the following lists indicate a sample of KPIs that are analyzed to continuously optimize a reader's mobile experience: 

Navigation 

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Device capabilities

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Social

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Pages

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