Marfeel requests ongoing access to a publisher's Google Analytics (GA) to perform vital data analysis before and after activation of the Marfeel solution. 

This access ensures that Marfeel has the precise engagement metrics needed to confirm the necessary criteria for partnership. For more information regarding the criteria necessary to Marfeelize a site, see the Marfeelizable Criteria article. 

It also enables Marfeel's data analysts to perform investigations after activation and ensure that a publisher's Marfeel solution is performing to its fullest capability, provided to the publisher through benchmarking reports. 

The access and information in a publisher's account is always kept strictly confidential. Marfeel also provides a signed NDA (Non-disclosure Agreement) for any publisher that requests it.