Publishers need to leverage any component at their disposal to achieve their bottom line - increase exposure; increase engagement; maximize revenue.
Image galleries present an incredible opportunity to maximize pageviews and the number of impressions made.
The Marfeel solution provides continuous image navigation with the swipe feature to maximize the impact of image galleries and the user tendency to swipe through multiple photos. It's a key factor that has helped Marfeel to increase time per session by 150% or boost pageviews by 5x.
On smartphones, swiping in an image gallery is continuous; when a user has viewed all the images from one article, this behavior accesses the images from the next article.
On tablets this behavior is cyclical; when the user swipes through all the images of an article, they are returned back to the first image of that article.